38 Cool TikTok Products Under $10 You Should Just Buy

Jul 31, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

You deserve to experience the majesty of this cult-fave "flossing toothbrush."

BuzzFeed Staff

Check out a TikTok of the mosquito-repelling bracelets in action.

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Get a ten-pack from Amazon for $8.49.

Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Get it from Amazon for $9.99.

Check out a TikTok of the weekly meal planning pad in action.

Sweetzer and Orange is a small business specializing in planners, stationery, and educational products.

Promising review: "The magnet is great, sticks to fridge very well, does not slide or move. Perfect for planning meals and adding needed grocery items to the right side. Then you just tear off the right side and head to the store. This has made our family meal planning so much easier!" —SandyBeach

Get it from Amazon for $9.99 (available in two styles).

Our family unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self-control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." —S Martinez

Get it from Amazon for $9.60 (available in two other flavors).

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.

I personally bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.

Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning." —Amy N.

Get a two-pack from Amazon for $9.90.

Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for and I look forward to when I burn mine after I’m done. Self love, self care, and meditation for a better state of mind tomorrow is always the goal. I definitely recommend it to those susceptible to change and the willingness to try things different. You’re so much more than what’s been done to you and someone’s inability to see your worth does not decrease your value. Choose you for a change." —Brent Helm

Get it from Amazon for $7.32.

Check out a TikTok of the Glimmer Glow lipstick in action.

Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow

Get it from Amazon for $3.99.

Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99.

Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products.

This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).

Promising review: "I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few times to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends. Read the directions and follow them carefully. Don't use this on your face or neck, or other sensitive areas. Don't do a lot of suction, just a little bit. And do it a few times if needed. Great invention!" —Joe

Get it from Amazon for $9.90 (available in three colors).

Promising review: "Love these liners I saw on TikTok! What a time saver!" —Angie

"I was skeptical but I was also tired of cleaning my air fryer of crumbs all the time. I have a PowerXl air fryer and one of these fits perfectly in there. I can do French fries or any other fried food and discard the liner and the fryer is still nice and clean. I use two when I do juicy items, hot dogs, chicken breast, sausage and when I'm done I take out the meat and lift out the liners and all the gross juice comes out with it leaving the fryer ready to clean in the sink with hot water, no gross juice to pour out or get in the sink. I highly recommend." —Kevin M. Harer

Get a set of 125 from Amazon for $13.99 (available in multiple sizes and shapes for square and round air fryers).

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

Get a set of six from Amazon for $9.95.

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!

Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.19.

Reviewers note that these work best if you put them somewhere the flies are already attracted to — these will definitely trap them, but they won't attract them on their own.

Promising review: "A must for your plants. Great for all those fungus gnats near my plants! Saw this shown on a TikTok used in a vivarium enclosure and just had to try it. Works great and is very attractive looking." —Mac

Get a pack of 18 from Amazon for $7.99 (available in 12 styles and packs).

Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.

"I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary

Get it from Amazon for $8.98+ (available in three styles).

This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I'm a big weenie about fire (LOL, self-preservation) so I've always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!

Promising review: "Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month." —dwhite3012

Get it from Amazon for $6.99 (available in five colors).

Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016.

Check out a TikTok of the acne spot dots in action.

Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

Get a pack of 30 from Amazon for $4.88.

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

Get a set of two from Amazon for $9.99 (available in 23 colors and three sizes).

Promising review: "I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not." —D. Washington

Get it from Amazon for $6.79+ (available in four styles).

Promising review: "Saw this on a TikTok! Love the versatility and ingenuity of the design! Great idea!" —barbara roth

"I love this scooper! Instead of using the big bowl to drain my pasta, I use this scooper straight from the pot to my baking dish. One less huge bowl to wash. The less mess the better I always say. Less to clean too! Win win!" —Brandi

Get it from Amazon for $8.45 (available in three colors).

Promising review: "I bought these shoes a couple of years ago before a river hike. UM THESE ARE AWESOME. They lasted a long time and the only reason I bought these yellow ones were because I wanted a new color, haha. My older pair did start to wear out in the toes from scraping them on rocks and such when hiking but still no holes in them. These shoes feel like socks but with enough of a sole that you can walk on gravel with no problem. It really is like walking barefoot. Also, these are the only water shoes that I have worn that do NOT let a bunch of debris into the shoe making you constantly have to take it off to empty it or just deal with the irritant. You can play on the beach with minimal sand stuck between your toes. Thoroughly impressed by that. So with that, I do recommend if you are a half size to size down so they are snug, otherwise the sock like ability to keep stuff out might not work so well." —Samantha Lindsay

"TikTok made me buy them. Love them. Taking them on vacation for planned walking, I'm so excited!" —Sabrena Johnson

Get it from Amazon for $9.88+ (available in seven sizes and 44 colors).

Promising review: "So, I purchased this product after seeing it on TikTok. This spray works VERY well with not sensitive skin. For me, I have not experienced ANY breakouts, nor have I experienced any rashes. Overall, it's AMAZING and I use on the daily." —GoodLife7

Get it from Amazon for $4.75+ (available in five sizes).

Check out a TikTok of the mushroom night-light in action.

Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand

Get it from Amazon for $5.97.

I swear by this to the point where if I can't find it in the morning of a run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL

Get it from Amazon for $8.99.

Promising review: "Another amazing product TikTok made me buy. Was looking for some thing for when I wet my hair in the mornings. My old typical spray bottles kept breaking or leaking. This one has a longer spray time and the mist is perfect when I don’t want to get my hair too wet. All in all worth it especially for the price." —M. Zuniga

Get it from Amazon for $7.98 (available in four sizes).

Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

Get it from Amazon for $5.47 (available in three shade combos).

Evridwear is a small business that specializes in gloves for work, personal care, and weather use.

Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok make me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

Get a pair from Amazon for $6.74 (available in three textures, various colors, and as sets of two or three).

Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

Get it from Amazon for $3.83 (available in five varieties, including a sensitive skin version!).

Check out a TikTok of the FlexTexture Scrub Daddy in action.

Promising review: "I had my doubts, but it really works and doesn’t scratch. I use it for dishes, pots and pans, sinks, countertops." —Paula Gillespie

Get it from Amazon for $4.79.

This is so versatile that reviewers use it beyond bedroom closets for pantry and cleaning storage, too!

Promising review: "I saw someone use these on TikTok to organize their pantry with like sauce packets and small items, so I got the idea to do that and use it in my office as well. I have a really small storage closet at my property management office and needed something to organize all my supplies. This worked out so great for both things!! The clear pockets allow me to see what’s in there and they have a decent amount of space. The price point was great as well." —Lil B

Get it from Amazon for $8.97+ (available in three colors).

Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter

Get it from Amazon for $7.28.

A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

Here's what BuzzFeeder Heather Braga has to say about it: "After hearing what incredible things The Pink Stuff can do, I finally ordered it and tried it for myself. Honestly, wow! It really does work wonders. I tried it first on my Le Creuset cast-iron pan (seen above, right) and really was amazed at how just one pass with The Pink Stuff (and a scouring brush) took off almost every stain! I can't wait to try it on literally everything in my home that needs a deep cleaning."

Promising review: "The Pink Stuff is definitely worth all the hype it has been receiving. I had seen it in some TikTok compilations and decided to give it a try. The very first thing I cleaned was the inside of my bathtub and wow! It really made my bathtub shine. Before I was using Kaboom, and that didn't clean as well as The Pink Stuff did. I was seriously shocked. The next thing I decided to use it on was some caked on grease on my hood vent. Just like the bathtub I was shocked that it was able to get it all off. All you do is apply the paste with a sponge or cloth to whatever you're cleaning, and then rinse it with warm water. I found with stubborn spots add a little warm water on the paste (if you have a spray bottle I'd recommend filling that with warm water and mist the paste), scrub the spot a little longer, and then rinse. It worked with no issue. I'm definitely interested in to looking at their other cleaning products. I would highly recommend giving The Pink Stuff a try yourself!" —JMURR

Get it from Amazon for $5.97.

Promising review: "Saw these on a TikTok video and they were something I’d been thinking about for a while. I didn’t necessarily know I was looking for something that clips on to the plate, but we love them!" —CC0913

Get an eight-pack from Amazon for $9.99.

DrTung's is a US-based small business that specializes in oral care products.

Promising review: "On the list of things TikTok made me buy ... You guys!!!! I don’t know why I waited so long to use one of these but here I am AMAZED!! I really recommend. True game-changer!" —Aliyah Lofton

Get it from Amazon for $5.39.

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko

Get a set of three from Amazon for $5.94.

Promising review: "I came from TikTok ... not disappointed. It is great for frothing without having splashes go everywhere." —Kyle

"I love glassware, especially borosilicate glass, because it’s delicate and yet strong, it’s thinner and lighter than most glass. This is is definitely a conversation piece, because of its small milk carton shape and it holds a significant amount of cream or milk. It’s perfect for use during brunch, and during coffee or tea dates with friends. To get it cleaned, I use warm water, dish soap, and a small foam brush, than I put it on the dish rack to air dry." —APR63

Get it from Amazon for $6.99 (available in six styles).

Check out a TikTok of the cloud knife in action.

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $8.55.

Check out a TikTok of the mini ceramic bathtub in action.

Promising review: "I ordered two of these. One I used as a regular soap dish in my tub. It has holes for drainage which is a plus. I also used it as a cute plant decanter. I placed some succulents in it and voila ... the cutest planter for my bathroom." —Diane Sheehan

Get it from Amazon for $9.99 (available in six colors).

Check out a TikTok of the acrylic coaster in action.

Promising review: "I have received so many compliments on this coaster. It doesn't absorb well but always stays clean even after condensation reaches it. I love it and will be ordering a second one to go on my desk with it. Just a neat addition to the work space!" —ttaylor

Get it from Amazon for $9.99 (available in two styles).

Reviews have been edited for length and/or clarity.